Walmart Marketplace referral fee calculator
Walmart's fee is a percentage of the total sales price, and several categories are tiered — apparel, jewellery, watches and electronics accessories change rate part-way up the price. This works it out properly and shows what you keep.
The referral fee is charged on the total sales price, which includes shipping and handling, gift wrap and any other charges — not just the item price. Schedule taken from Walmart's published referral fee table (last updated by Walmart in March 2026, checked November 2026). Confirm your own contract category in your Statements page: the category Walmart assigns to your item decides the rate.
The tiered categories, spelled out
| Category | Tiers |
|---|---|
| Apparel & Accessories | 5% at $15 or less · 10% from $15 to $20 · 15% above $20 |
| Baby, Beauty, Health & Personal Care | 8% at $10 or less · 15% above $10 |
| Grocery | 8% at $15 or less · 15% above $15 |
| Electronics Accessories | 15% on the first $100 · 8% on the portion above $100 |
| Indoor & Outdoor Furniture | 15% on the first $200 · 10% above |
| Jewelry & Precious Metals | 20% on the first $250 · 5% above |
| Watches | 15% on the first $1,500 · 3% above |
| Compact Appliances | 12% on the first $300 · 8% above |
| Outdoor Power Tools | 15% up to $500 · 8% above |
Three things that catch sellers out
- Shipping is in the base. Charging the buyer $5.99 for shipping does not protect that amount from the fee — it adds to it.
- Tier edges are cliffs, not slides. In Baby and Beauty the whole price moves to 15% once you pass $10; it is not a blended rate. A $10.99 item pays 15% on all of it.
- Your contract category decides everything. Walmart assigns it during item setup, and it is visible per item on your Statements page. If the assigned category looks wrong, that is worth a case with Seller Support — it changes your rate permanently.
Margin Guard takes your orders export — Walmart, Amazon, Etsy, eBay or Shopify — and ranks every item by profit, naming the ones losing money. Free up to 200 orders, no signup.
Run your export — freeOr have a person read it and write up what to change in 24 hours: the US$49 audit.